Menara Q Sentral, Kuala Lumpur Sentral.+603 9212 0203enquiry@bsacrescent.com

Google Adwords Introduction

Google Adwords Introduction Course

Certified Digital Marketer

Google AdWords is the most widely used paid online marketing platform of this time.

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ABOUT THIS COURSE


Google AdWords is the most widely used paid online marketing platform of this time.
It allows marketers to advertise their services and products across the Google Search as well as Google Display and Youtube network through a variety of advertising formats.
Besides the traditional web formats, Google AdWords also offers a strong mobile advertising product portfolio. We at Admiral Digital Academy believe it is vital for everyone who gets in touch with online advertising to understand the basic dynamics and features this platform.
Quote: “Look for who is looking for you”

 

AUDIENCE PROFILE

Our Google AdWords introduction course has been designed for everyone who gets in touch with digital advertising. Following our Google AdWords introduction course will allow participants to run their own basic campaigns while better understand performance of existing accounts.

 

  1. Advertisers who have been working with AdWords before but did not see the expected results.
  2. Online entrepreneurs or individuals who want to start selling online
  3. Junior managers looking to outsmart their peers and give their career a boost.
  4. Senior managers aiming to evaluate AdWords results as part of a bigger picture.
  5. Students who want to increase their job opportunities.
 AT COURSE COMPLETION

Having followed our two days Google AdWords Introduction will allow you to start working with AdWords independently while using all channels they offer. Our 2 days Google AdWords course will cover:

  1. Introduction to Google AdWords as part of an overall digital marketing strategy
  2. Account set up & introduction to the different channels available under Google AdWords
  3. Conversion tracking setup / Integration with Google Analytics
  4. Google AdWords Search:
    1. Introduction to search advertising
    2. Campaign / adgroup structure: set up for success & naming convention
    3. The importance of relevancy through quality score
    4. Keyword management: Keyword research, keyword types, dynamic insertion
    5. Ad format management + ad text best practices
    6. Ad extensions: types and optimization
    7. How to measure for success
    8. Optimization towards best results
  5. Google AdWords Display & Youtube:
    1. Introduction to display advertising
    2. Campaign & ad groups structures
    3. Audience types and audience research. How to target for success
    4. Ad formats & creative best practices
    5. How to measure for success
    6. Optimization towards best results
  6. Google AdWords Mobile Advertising:
    1. Introduction to mobile advertising
    2. Mobile campaign & ad group structures
    3. Mobile targeting and tracking
    4. How to measure for mobile success
    5. Optimization towards best results
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Venue: BSA Crescent Auditorium: @ Q sentral – TBD

Course schedule:

Day 1:

Start morning session: 9:15 AM

Break 10:30 AM – 10:45 AM

Lunch 1:00 PM – 2:00 PM

Start afternoon session: 2:00 PM

Break: 3:30 PM – 3:45 PM

End: 5:30 PM

Day 2:

Start morning session: 9:15 AM

Break 10:30 AM – 10:45 AM

Lunch 1:00 PM – 2:00 PM

Start afternoon session: 2:00 PM

Break: 3:30 PM – 3:45 PM

Test & certification: 3:45 PM

End: 5:45 PM

To bring:

Laptop

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None

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Calendar coming soon. Enquire today to reserve your spot.

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Enquire for this course

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Upcoming course dates

All BSA Crescent Training Programs are HRDF claimable!

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Training Centre Location

Unit 30-2
Menara Q Sentral
2A Jalan Stesen Sentral 2
KL Sentral
50470 Kuala Lumpur
Malaysia

Training Centre Accessibility

BSA Crescent Academy Training Centre is conveniently located at KL Sentral.

Our Training Centre is connected by mayor highways, LRT, MRT, Monorail, KTM Komuter and ERL.

Ample parking space is available in the building.

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